VIVA HERMOSA
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REFERENDUM - FAQs

FAQ # 2 - Details

Created March 29, 2007

Some people claim that the downtown bar scene brings a substantial net income to City government coffers, and that without it, the City could not balance its budget.  Is that correct?

Answer:  No.  The downtown bar scene operates with a subsidy from the rest of town, necessary due to the bar scene's heavy demand for police and other City services.  Much of the money to provide the subsidy comes from the phenomenal recent increases in citywide property tax revenue - up 34% in one year! 


Details


In February 2007 the City's Finance Department staff made a two-page tabulation of the downtown costs and revenues experienced by City Hall during Fiscal Year 2005-2006 (July 1, 2005 to June 30, 2006).  We obtained a copy, and those pages are reproduced below, in their entirety. 
Below each page you will find our detailed discussion of the City's numbers, as we disagree with staff's methodology.   We have asked the City Council to have a cost-revenue analysis done by an independent expert - and they may possibly do so, in the future.  If they do engage an expert, we would emphasize independent - that he or she not be associated with any firm which presently does recurring audit work for the city or is likely to be bidding on such work.  The City of Fullerton did a detailed analysis, albeit by City staff.  Fullerton Report - Initial (8 mb doc file)    Fullerton Report - Follow Up  (3 mb doc file)  Questions about Hermosa's tabulation should be directed to the City Manager.



Costs

City's Tabulation of Costs



City's Downtown Costs 2005-2006 tabulation, received March 27, 2007 from City Manager's Office.



Our Tabulation of Costs


Below is vivahermosa.com's table, with numbers revised, and added, to reflect City Hall's costs we believe are attributable to the bars, not to the entire downtown.  This table does not take into account the costs experienced by the private sector - primarily wear-and-tear on the neighboring residential community.


Bar Scene Costs

Notes
Downtown Foot Patrol [Public Safety]
4,350,000
A.  The City's figure represents 4.5% of the $14,500,000 budgeted 2006-2007 for police and fire.  We used a more realistic 30%.
Street Cleaning
52,000
B.  We estimate that the bar scene doubles the cost of street cleaning in the downtown.  We used 50% of the City's figure.
Plaza/Pier Steam Cleaning
12,000
See Note B.
Holiday Decorations/Flags
0
C. The cost of these holiday celebrations and special events is not attributable to the bar scene.
Portable Toilets/Pier Restrooms Closed
0
D.  These expenses will not repeat in the future.
New Year's Celebration
0
See Note C.
St. Patrick's Day Parade
0
See Note C.
Fiestas
0
See Note C.
Traffic Barriers/Navy Visit
0
See Note C.
Landscape Maintenance
9,000
See Note B.
Plaza Clock Project
0
See Note D. 
Bucket Truck Rental/Veteran's Day Flags
0
See Note C.
July 4th Celebration
0
See Note C.
AVP Tournament
0
See Note C.
Triathlon
0
See Note C.
July 4th Special Event Security
4,000
See Note B.
Street Repair
450,000
E.  We used 50% of the $900,000 budgeted 2006-2007 citywide.
Insurance and Legal Defense
350,000
F.  The cost of the many bar scene lawsuits brought against the City is difficult for a member of the public to determine.  We used 50% of the City's 2005-2006 liability insurance budget.  We did not use the 2006-2007 budget figure as it has been inflated by $500,000 needed to defend the MacPherson oil lawsuit.
Total Cost Attributable to Bars
5,227,000




Revenue
City's Tabulation of Revenue


City's Downtown Revenues 2005-2006 tabulation, received March 27, 2007 from City Manager's Office.
There is a later version - See Note M. below.



Our Tabulation of Revenue


Below is vivahermosa.com's table, with numbers revised, to reflect City Hall's revenues we believe are attributable to the bars, not to the entire downtown.


Bar Scene Revenue

Notes
Property Tax
40,000
M.  The City's figure for property tax was based upon the entire block of land, 8th to 16th, Strand to Monterey, including many non-entertainment businesses and hundreds of homes.  The bars represent only 3% of the parcels in that block of land.  Our figure of $40,000 represents the City's property tax revenue on an assessed valuation of $20,000,000, our (probably high) estimate of the total assessed value of the bars downtown.  (The City receives approximately 1/5 of the tax a property owner pays to the tax collector.) 

Note added 8-22-07:  On 8-21-07 we received an updated copy (dated 4-24-07) of the City's Revenue sheet showing a new property tax figure of $92,194 (a 79% decrease from the figure we received on March 27).  This revision changed their total Revenue figure to $3,554,378, a 9% drop.  We stand by our original $40,000 estimate for the property tax from just the bars, as the City's new figure included all of the commercial buildings downtown.
Sales Tax
296,000
N.  The actual FY 2005-2006 sales tax revenue from all alcohol-serving establishments in the downtown was $370,614, per a special report we asked the City Finance Department to request from HdL (their consultant) on March 27, 2007.  We estimate that 80% of that amount came from restaurants with late closing hours.
TOT (hotel bed tax)
70,000
O.  We believe that the bar scene contributes little to the occupancy rates of the lodging places downtown.
UUT (utility tax)
33,000
P.  The City's figure for UUT was based on the entire block of land, 8th to 16th, Strand to Monterey, including many non-entertainment businesses and hundreds of homes.  Although the bars represent only 3% of the parcels in that block of land, we used 20% of the City figure, to reflect the heavy utility use typical of bars and restaurants.
Parking Fines
260,000
Q.  We estimate that 50% of downtown parking fines and parking lot revenue is attributable to the bar scene. 
Parking Meters
180,000
R.  We estimate that 25% of downtown parking meter income is attributable to the bar scene, as meters do not have to be fed after 10 p.m.
Parking Lots
257,000
See Note Q.
Business License
20,000
S.  The business license fee on a large restaurant (over 4000 square feet) with full liquor and live entertainment is $2086 annually.  The City's figure was based upon the business license revenue from all types of businesses downtown, while our estimate is based on the business license revenue from ten large bar/restaurants.
Encroachment Permits
72,000
89,000
T.  Figure revised 8-17-07:  At the time we first did this tabulation (late March 2007) we estimated that 50% of the City's claim ($144,000) for downtown encroachment permit income was attributable to the bar scene, so we published $72,000.  Subsequently - at the council meeting of 8-14-07, a city staff report indicated that the revenue from businesses open past midnight has been $89,000 and, with the "staged" fee increase voted-in at that meeting, will be $134,000 annually beginning October 2007, $179,000 beginning October 2008, and $224,000 beginning October 2009.
Total Revenue Attributable to Bars
1,245,000




Summary


Per our tabulations, the bar scene brings City coffers less than one quarter of what it costs to maintain - an annual subsidy of $3,982,000 flowing from the rest of the town.  Those recurring subsidies may explain why Hermosa doesn't have some of the amenities enjoyed by other well-off towns.




Documents


The City's 2007-2008 adopted budget is available at HermosaBudget2007-2008.pdf
The staff report associated with the adoption of the 2007-2008 budget is available at
http://www.hermosabch.org/departments/cityclerk/agenmin/cca20070612/5a(1).pdf

The City's 2006-2007 Comprehensive Annual Financial Report ("CAFR") is available at HermosaCAFR2006-2007.pdf
The staff report associated with the 2006-2007 CAFR is available at HermosaCAFR2006-2007staffrep.pdf

The City's 2006-2007 adopted budget is available at HermosaBudget2006-2007.pdf
The staff report associated with the adoption of the 2006-2007 budget is available at
http://www.hermosabch.org/departments/cityclerk/agenmin/cca20060613/5a(1).pdf

The City's 2005-2006 CAFR is available at HermosaCAFR2005-2006.pdf
The staff report associated with the 2005-2006 CAFR is available at
http://www.hermosabch.org/departments/cityclerk/agenmin/cca20061212/2k.pdf

The City's 2004-2005 CAFR is available at HermosaCAFR2004-2005.pdf
The staff report associated with the 2004-2005 CAFR is available at
http://www.hermosabch.org/departments/cityclerk/agenmin/cca20060110/6a.pdf

The City's 2003-2004 CAFR is available at HermosaCAFR2003-2004.pdf
The staff report associated with the 2003-2004 CAFR is available at
http://www.hermosabch.org/departments/cityclerk/agenmin/cca20050125/2i.pdf



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